Meet Buzzworthy: How Eurest Brings the Internet’s Favorite Foods to the Workplace
One day it’s all over your social feed. The next day, everyone’s talking about it.
That’s the reality of food trends today. Viral recipes, unexpected flavor combinations and eye-catching desserts can spread across the internet in a matter of hours, creating instant curiosity and demand.
Eurest saw an opportunity in that behavior. What if guests didn’t have to scroll past the latest food trend? What if they could try it in their workplace marketplace?
That’s the idea behind Buzzworthy, Eurest’s trend-focused limited-time offer program. By tracking emerging food conversations and transforming them into marketplace-ready experiences, the team gives guests the opportunity to try the foods everyone is talking about. The program also connects guests to recipe content online, extending the experience beyond the marketplace
Most recently, that meant bringing viral dot cakes to the workplace.
To launch the item, Eurest introduced “The Drop,” a surprise pop-up experience that gave guests the opportunity to claim the cakes the same day they debuted on the program’s Instagram channel. More than 320 were claimed in less than 30 minutes.
While the response was impressive, it’s also an example of how dining programs are evolving. Guests aren’t just looking for great food. They’re looking for discovery, novelty and experiences that create connection throughout the workday.
Programs like Buzzworthy help bridge the gap between digital culture and the marketplace experience. By combining consumer insights, culinary development and operational execution, the team can bring emerging food trends to life in a way that works for clients and guests alike. The Buzzworthy program was created to bring trending, social-inspired recipes into marketplaces and keep guests excited through recurring “drops” of new menu concepts.
As food trends continue to evolve, one thing remains constant: people are drawn to experiences that spark curiosity, create conversation and make dining more memorable.